Memorial Ride

As a continued commitment Chief Arvol Looking Horse will continue to lead the 30th Ceremonial Chief Big Foot Memorial Ride. The annual 200 mile winter horseback ride started in 1986 by Future Generation Riders has become a spiritual and educational journey for people and animals that heals and bridges Indigenous Elders with Youth to inspire a remembrance of history, a pride in culture and victory over oppression by a surviving community united in ceremony.

Key Dates    

Dec. 14     Ceremonies on Standing Rock Reservation

Dec. 15     Visit Chief Sitting Bull’s camp where he was assassinated in 1890.

                Riders offer prayers and remembrance.

Dec. 29     Riders reach Wounded Knee Creek on the Pine Ridge Reservation where                           hundreds of women and children, were massacred.

Garet Field-Sells

Field / Sells Studio, 3451 Loma Lada Drive, Northeast Los Angeles, CA, 90065

For over a decade, Garet's creative design, branding, and strategy career spans over interactive, print, technology, film and fashion for some of the world’s leading brands. Fusing contemporary business solutions with innovative ideas, Garet inspires entrepreneurs, start ups, small and large teams to conceptualize and deliver ingenious results. Based in Los Angeles, California – Garet has worked as a creative director overseeing big-picture projects from concept to launch with Paramount Pictures, EMI Music, Virgin Music, Helmut Lang, Converse, IBM, Ford, Canal+, HP, The Ritz Carlton and the U.S.' premiere plant-based culinary empire, Matthew Kenney Cuisine. As a marketing and business strategy consultant, Garet's regional work with Apple, Nike, and Equinox – alongside TBWA/Chiat/Day's creative team – helped form his approach to lean business models with simplicity, celebrating honest and compelling visceral experiences. Co-founder of Installation Media – Garet built groundbreaking platforms and interactive experiences for art institutions around the world, collaborating with The Getty, LACMA, MoMa, MOCA, The Barbican Centre, Tate, The Armory Show, Volta and the internationally regarded Southern California Institute of Architecture. As a producer, content creator, art director and multi-media specialist, he lead partnerships with BMW, Ruinart, Cadillac and Barney New York.